Testimonial: SEO Translation
Don’t just take our word for it – hear it from our clients:
“World Translation is an ideal partner for us when it comes to translating SEO-optimized product texts for use on Amazon. From the very beginning, World Translation – including our main contact, Tine – has shown great interest in the project and been willing to engage in close dialogue to help us achieve the best possible results. We’re very satisfied with both the collaboration and the texts we receive.”
Firtal Distribution ApS
Visibility is the first step towards working relationships
Your product or service may be the best in the business, but if your company doesn’t appear in searches for the relevant keywords, you won’t attract any attention. This is a critical consideration, given that many decisions to purchase are based on online research. With a strategic, holistically oriented approach to international SEO, we can help you to deal with keywords, Google Ads and meta descriptions in your target groups’ languages. This can both improve your general visibility and improve the quality of your leads.
Translation technique for international SEO
It all starts with identifying the most relevant and most regularly used keywords in each target language. A direct translation of the keywords in your source language is rarely the optimal approach, given that cultural differences often come into play. Once the ideal keywords have been localised for each individual language, they are woven into your web texts so that they become a natural part of your presentation. In this way, you can be sure of locally relevant texts that can help give you an edge in the SEO crowd thronging each individual market.
How We Approach SEO Translation
When it comes to SEO translation, we also rely on our “fit for purpose” philosophy. For search engine optimized translations, this means we work together with you to determine how the different tasks should be divided.
There are several possible scenarios:
Scenario 1:
You’re already working closely with a web agency. They carry out the keyword analysis for your website in your primary language. The agency provides a list of keywords that our professional SEO translators use when translating into your target languages.
Scenario 2:
You have internal resources with SEO expertise. Maybe a colleague from your communications or marketing team? If you’re already actively working with SEO strategy, optimization, and keyword planning, we’re happy to base our work on your existing keyword lists.
Scenario 3:
Our SEO experts do the groundwork. If you don’t have a web agency or an in-house SEO specialist, you don’t have to miss out on SEO translations. Our SEO experts are happy to conduct the keyword research and create a tailored keyword list based on your industry and market presence.
Next Step: Keyword Translation and Validation
The keyword analysis in your source language is just the starting point. The next step is to translate those keywords – and it must be done in a way that aligns with the search behavior in your target markets.
To validate the translated keywords, a keyword analysis is required. This involves analyzing the keywords or search terms to determine whether they can drive potential customers to your website – through organic or paid search.
When validating translated keywords for your target markets, there are also several possible scenarios:
Scenario 1:
You (or your colleagues) handle the keyword analysis yourselves.
Scenario 2:
Our in-house language experts conduct the keyword analysis before our native-speaking translators begin the actual translation.
Scenario 3:
You choose not to validate the keywords because it’s not relevant for a specific niche or a market with little to no competition.
Did you know…
… that your input with regard to strategic SEO initiatives need not be equally strong on all markets and in all sectors? This is defined by parameters such as the context and the competitive situation.
Optimal results with recognised technology
No hype – pure experience
We cannot claim to be ahead of the curve in every respect. On the other hand, we’re pretty good at spotting what works. That is why we utilise modern, tried, tested and recognised technology. Using CAT tools, we bring individual translation memories and terminology bases into play, using solutions such as RWS Trados Studio and MemoQ.
And yes, we also handle WordPress
As an official WPML translation partner, we can make the exchange of web texts and the importation of translations faster and smoother than ever before. Just a couple of clicks are all you need to send texts to us for translation and then receive the translated texts back in your WordPress solution. Ready to import at the click of a button.
Case Study: Amazon-Friendly and SEO-Optimized Translations
Firtal reached out to World Translation to have product texts translated into French, Italian, and Spanish for use on Amazon. The company sent an extensive keyword list to their dedicated project managers at World Translation, who then assigned the task to specialized translators.
To be used on Amazon, product texts must meet very specific length restrictions and fit within certain predefined structures.
Services – What Can We Help You With?
Technical Translation
Manuals, user guides, product descriptions, and more – we know everything there is to know about technical translations.
Software Translation
Want to distribute your app worldwide? Offer your software in your users’ native languages, wherever they are.
Website Translation
Take advantage of our many years of experience in website translation, and let us translate your web content efficiently.
SEO Translation
Together with our native-language experts, we tailor your content to match your target audience’s search behavior and keywords in international markets.
Marketing Translation
We can translate your entire range of marketing content — including product sheets, blog posts, Google Ads, and much more.
Legal Translation
When it comes to contracts, terms and conditions, articles of association, powers of attorney, and more, precision and correct terminology are essential for our native-language experts.
More Services
Machine Translation
Perfect wording matters. But sometimes, getting results quickly is even more important.
Proofreading
With professional proofreading, we give your texts the final polish they need—because it’s the small details that win over your customers.
Terminology
Stay true to your style. With a terminology database, we can help you keep track of your company-specific terms.
Layout
At our translation agency, we’re happy to handle the layout work on your files and deliver print-ready translations in the correct format.
Did you know…
… that with the right plugins and connectors, you can have your translations delivered directly to your system? Ready to import and publish.
Strong partnerships
Want to chat about your needs?
Find an expert you’d like to talk to, and book a meeting directly in their schedule.
What is SEA?
SEA stands for “Search Engine Advertising”, and the term refers to paid advertising in search engines. You may also know SEA under the alternative abbreviation of PPC (Pay Per Click). If you choose to work with SEA in your marketing, you are sure to encounter some extremely tight restrictions on the length of the texts in your advertisements. This can present quite a challenge if you want to start advertising in other languages. That is why it is important to work with a language expert who understands the challenge – and knows how to tackle it.
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What our customers say
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